Ep 112: Crafting Personalized Experiences and Unforgettable Customer Journeys with Kelly Buchanan Spillers
Meet Kelly Buchanan Spillers, a visionary marketing executive with a remarkable 17-year journey in digital marketing and advertising across diverse leadership roles in both business-to-consumer and business-to-business arenas. Her expertise lies in harnessing the power of brands, crafting personalized experiences, and orchestrating unforgettable customer journeys across all touchpoints.
Kelly has spearheaded a global team of talented marketing professionals dedicated to reimagining the customer experience by infusing human connections into every interaction. She led integrated marketing planning, global and field marketing, business development, and branding initiatives. Under her guidance, digital experiences, including website and MarTech strategies and performance media channels, were flawlessly integrated to create a compelling end-to-end journey, earning unwavering customer loyalty.
Notably, Kelly's transformative impact extends to her tenure at L'Oréal, where she held multiple digital and brand marketing roles, culminating in her influential position as Vice President of Digital Marketing for L'Oréal USA – Consumer Products Division. Her leadership was instrumental in establishing the Chief Digital Marketing Office and designing the team structure through a dynamic organizational change management program.
Kelly's remarkable career commenced immediately after graduating from the University of Central Florida, where she honed her core Project Management skillset at an interactive advertising agency. The allure of New York City beckoned her to explore opportunities at some of the nation's premier advertising and consulting firms, including prestigious tenures at Digitas, Ogilvy, and Accenture Interactive, further shaping her prowess in the marketing landscape.
Beyond her professional achievements, Kelly is deeply committed to giving back to her communities. An avid annual volunteer for the New York City Heritage of Pride Organization, she is equally devoted to fostering education through her active membership in the UCF Dean's Advisory Board at the College of Community Innovation and Education. As a founding board member of Bridge to Grow, an educational nonprofit, she passionately advocates for standardized testing preparation and math tutoring programs to support those in need. She is also a DEI advocate, delivering keynote speeches on this passionate topic. Lastly, Kelly has recently joined as the NYC Chapter co-leader for the CMO Collaborative.
Kelly holds a master's of business administration from NYU Stern School of Business, complementing her bachelor's degree from the University of Central Florida. Her relentless pursuit of excellence and her dedication to enriching the lives of others exemplify the essence of Kelly Buchanan Spillers—an exceptional marketing trailblazer with a profound commitment to both her profession and her community.
MAIN TAKEAWAYS:
[00:04:09] L'Oreal kids and nostalgia.
[00:09:39] Mental toughness and diversity.
[00:12:43] Career trajectory changes.
[00:15:37] Networking and giving value.
[00:21:57] Comparison and its impact.
[00:23:02] Personal satisfaction and career trajectory.
[00:27:27] Changing mindset towards work-life balance.
[00:30:11] Breaking old ingrained habits.
[00:35:05] Expanding personal network.
[00:38:16] Investing in Yourself and Conferences.
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