Episode 169
EP 169: Marketing Skills Every Executive Needs—Even If You're Not in Marketing with Allison Windon
🚨 Executives: Want to drive bigger results—even if you're not in marketing?
Most execs aren’t marketers—but the ones who rise fastest understand how to: ✅ Position their ideas for buy-in
âś… Build influence inside their org
âś… And make their wins impossible to ignore
In my latest episode of The Executive Appeal Podcast, I sit down with Allison Windon, Head of Marketing, Pre-Sales & GTM Strategy at Paylocity —one of the fastest-growing publicly traded HCM companies.
We break down the marketing skills every non-marketing executive needs to stand out and lead at the next level.
🎧 Listen in now to learn how to:
-Amplify your leadership brand
-Communicate value beyond your team
-Get your work recognized at the top
This episode is your executive playbook for making more strategic noise—without sounding like you're selling.
đź‘Ą Know a leader who needs to hear this? Tag them below.
👇 What’s one marketing skill you’ve had to learn as a non-marketer?
