Episode 211

EP 211: How Leaders Turn Will Into Performance with Jim Iyoob

Hard work doesn’t always lead to results. And for many executive leaders, that’s the real frustration.

In this episode of The Executive Appeal, Alex D. Tremble sits down with Jim Iyoob, President of ETS Labs and Chief Revenue Officer at Etech Global Services. Jim shares how mentorship, servant leadership, and real execution—not just effort—are what truly develop high-performing teams.

Starting his career as a call center agent and growing into a global executive, Jim explains how great leaders identify will over skill, invest in the right people, and create systems that drive behavior change at scale.

You’ll learn:

  1. Why will and hunger matter more than raw skill in leadership development
  2. How to mentor without overextending your time and energy
  3. The importance of discovery before solving team problems
  4. Why effort and intelligence don’t automatically produce results
  5. How servant leadership builds long-term loyalty and performance

This episode is for you if:

  1. Your team is working hard but outcomes feel inconsistent
  2. You’re mentoring leaders who say they want growth but don’t execute
  3. You want to build a self-driven, accountable leadership pipeline
  4. You’re scaling teams across cultures or global environments

Listen now to learn how disciplined mentorship and discovery create teams that execute, not just stay busy.

About the Podcast

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The Executive Appeal with Alex D. Tremble
For CEOs of $10M–$25M companies who want to stop being the bottleneck.

About your host

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Alex D. Tremble

Alex D. Tremble is the Founder and CEO of GPS Leadership Solutions, a bestselling author, and an award‑winning executive coach to CEOs of early eight‑figure, multi‑location companies. With a Master’s in Industrial and Organizational Psychology and over a decade of advising Fortune 500 executives, federal leaders, and high‑growth founders, Alex helps CEOs stop being the bottleneck in their own businesses.

Through his Executive 360 Snapshot and 90‑Day CEO Reset programs, Alex uses his TP3™ framework – Trust, Proactivity, Productivity, Profitability – to reveal how CEOs are truly experienced, pinpoint the behaviors that are slowing everything down, and install simple leadership operating systems so their companies can run fast without them in every decision.

He is the author of five leadership books, including "Leadership Sucks! (Sometimes)" and Unlocking the Executive Advantage, and hosts The Executive Appeal, where he interviews CEOs and senior leaders on the real work of leading companies that no longer depend on hero leadership.